The joy of writing the truth is that all use the pen for one thing – to write. But writing starts with inspiration and the proper tools. Cello® started its journey in 1995 by producing a wide selection of classic ball pens with foreign tips and German inks. That is specializing in innovation, top quality pens, and vanguard technologies. String shortly became India’s most preferred writing instrument complete over the years.
This is a company that understands quality with an extensive range of pen styles. It is India’s most recognized stationery brand and the leading manufacturer and trader of writing instruments. It is focusing on innovation, high-quality pens, and leading-edge technologies.
It soon became India’s most loved writing instruments brand over the years. In December 2015, the French stationery major BIC® acquired 100 percent ownership in Cello® writing, and the company was renamed as “BIC Cello (India)” Cello® pens are the No.
The first choice of consumers in India, selling over 5 million pens every day! It is the fastest rising writing instruments industry in the world thanks to increasing purchasing powers and the country’s literacy rates. It also exports a broad portfolio of products to North America, Europe, Africa, the Middle East, and Asia.
Cello has expanded its magnitude to writing materials products like:
- Permanent Markers
- White Board Markers
- Fountain Pens
- Roller Pens
- Colour Markers
- Office & School Supplies
BIC, the no. 2 worldwide leaders in writing supplies combined with Cello®, the no. 1 Indian writing instrument manufacturer, will help to accelerate the growth of Cello pens in India and support its integration within the BIC Stationery Category, with a focus on investing in a local manufacturing unit with high safety standard & quality.
Its manufacturing expertise, consumer requirements, constant research on tips and inks, and offering a broad range of writing materials make the company the market leader in the category.
Over the years, BIC Cello has expanded its product portfolio offering world-class products in school/office supplies categories like permanent markers, whiteboard markers, color markers, mechanical pencils, roller pens, fountain pens & office & school supplies products.
It is one of the most renounced companies in the writing material industry. You can trust it blindly during your exams, daily use, or meetings, as it won’t dry out or stop working and don’t leave you in a state of disaster. You will surely experience a smooth and stain free writing, and you will not feel any pressure while writing with it.
Acquisition by BIC:
The French stationery maker, BIC®, is a world leader in the stationery world. With an eye on India as the second-most populous country in the world with fast-improving literacy, education levels, and government reforms driving economic growth, BIC® decided to invest in India by acquiring a 40% stake in Cello® Pens. Writing instruments being an ancillary aspect of education has made India one of the biggest markets with great potential for pen manufacturers. In December 2015, BIC acquired 100% equity interest in Cello® writing group companies. For more than 60 years, BIC® has honored the tradition of providing high-quality yet straightforward, inventive, yet reliable choices for everyone, everywhere, and BIC Cello will continue to adhere to the same values.
BIC (The Company behind the pen) and Cello is now part of one group offering their range of writing instruments and school or office supplies.
So take the time to dive into cello and their products. But better yet, take the time to learn a little bit more about the writing instruments that have for far too long been taken for granted. I think you will be surprised at what you find.
Honor the past, Invent the future:
We believe in securing the company’s position and honoring the achievements and in continually striving to advance in the quality product for affordable prices. We aim to act as an enabler of education, penetrating rural areas, and increasing the number of aspirants.